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SupersonicAds Building Virtual Currency Monetization Platform for European App Developers

Posted by Mort Greenberg on April 28, 2009


As the number of social apps and games making money through virtual currency continues to grow, the number of companies helping those developers monetize their apps continues to increase as well. Today, Inside Facebook has the exclusive first look at a new company focused on helping European social app and game developers monetize through virtual currency.

New startup SupersonicAds is coming out of stealth mode for the first time today. The company, based outside Tel Aviv, Israel, is focusing its efforts exclusively on the European social app and game developer market, founder and CEO Gil Shoham tells Inside Facebook.

Shoham, most recently a VP at AdsMarket, started SupersonicAds late last year with many former teammates from video sharing site Metacafe, where he served as general manager and head of international sales for several years. Arik Czerniak, a co-founder of Metacafe, is also a partner in SupersonicAds.

“Over the last couple of years, people have discovered that CPM performs pretty poorly in social media,” Shoham says. “But if you integrate the advertising in the right way for the right audience, it works well.”

Shoham says the company chose to focus on Europe because that is where it has experience working with advertisers and publishers. It has spent the last few months developing and scaling its technology infrastructure, putting tracking and customer service functions into place, and optimizing performance.

In addition, Shoham says the company has localized its service for every language in Europe, including French, German, Spanish, Italian, and Dutch.

SupersonicAds is now live on Honesty Box on Facebook, whose lead developer Dan Peguine is also coming on board as a strategic partner for the company, as well as on Save An Alien, a popular virtual pet website.

While SupersonicAds is open to any and all advertisers, Shoham said he expects offers related to mobile content, gaming, and dating will work well for European users. The company plans to add a mobile payment option as well, but hasn’t finalized its choice of SMS partners yet.

For now, the company is focused on building out its core platform. It is self funded, but may raise money later this year, according to Shoham.

As virtual currency monetization space continues to grow, we’ll have all the details for you here on IF and ISG.

Posted in Ad/Behaviroral Targeting, Marketplace Trends, Social Media, Start-Ups, Start-Ups & Venture Capital, Video Games, Widgets/Distributed Content | Leave a Comment »

News Highlights: In-Game Advertising

Posted by Mort Greenberg on April 7, 2008



Q&A: Habbo And Double Fusion Partner For In-World Advertising
Gamasutra, CA – 1 hour ago
Global virtual community for teens Habbo has announced that independent in-game advertising firm Double Fusion is now the exclusive advertising sales agency
Habbo Ups In-Game Ad Efforts Next Generation
Habbo inks deal with Double Fusion Hollywood Reporter
all 3 news articles »
In-Game Ad Network Taps Into Virtual Worlds
ClickZ News, NY – 14 hours ago
“We view online worlds as the twin [to in-game advertising].” Over 200 brands worldwide have advertised in, integrated with, or sponsored elements of the
City of Heroes Adds In-Game Ads
Wired News – Apr 3, 2008
By Susan Arendt April 03, 2008 | 9:45:37 AMCategories: MMO Gaming The decision to add in-game advertising to City of Heroes may alarm players shelling out
Double Fusion Connects Advertisers with Millions of Teens in
PR Web (press release), WA – 10 hours ago
Utilizing their extensive sales experience in 2D and 3D environments for in-game advertising and marketing campaigns, Double Fusion will work with
In-game ads coming to City of Heroes
Eurogamer, UK – Apr 4, 2008
As reported by, NCsoft is to introduce in-game advertising to its superhero MMO, City of Heroes. This makes City of Heroes the first major

Sports Business Journal (subscription)
NBA playoff campaign leaving no one on the sidelines
Sports Business Journal (subscription), NC – 4 hours ago
A new media component of this year’s campaign will feature digital ads in Guitar Hero and other video games. “What is also unique is that our broadcast
Interview: Brian Farrell, CEO, THQ: “The Rapid Growth Rate Will, CA – 3 hours ago
In-Game advertising small but growing: Advertising is a common method touted as a panacea to falling revenue growth, and Farrell said that THQ is “already
Vodafone Spain cuts game prices by introducing ads
Telecom Paper (subscription), Netherlands – 10 hours ago
Vodafone Spain has lowered the price of game downloads to EUR 2 from EUR 3 by including advertising, writes Cinco Dias. Ad content and messages will appear
NCsoft Selects Double Fusion as Game Advertising Partner for City
Earthtimes, UK – Apr 3, 2008
SAN FRANCISCO – (Business Wire) Leading independent game advertising provider Double Fusion has entered an agreement with NCsoft ® , the leading developer SEO:036570
Double Fusion, NCsoft Partner For In-Game City Of Heroes Ads
Gamasutra, CA – Apr 3, 2008
In-game advertising firm Double Fusion has announced a partnership with NCsoft (Guild Wars, Lineage) to place ads in the developer-publisher’s MMO City of SEO:036570

Posted in Ad Products, Ad Spending, Brand Advertising, Data & Metrics, Demos & Audiences, Marketplace Trends, Multi-Channel, News Highlights, Resources, Video Games, Widgets/Distributed Content | Leave a Comment »

MTV’s ‘Rock Band’ climbs the charts

Posted by Mort Greenberg on February 16, 2008

MTV’s ‘Rock Band’ climbs the charts

Game breaks into sales top 10

'Rock Band'
MTV’s ‘Rock Band‘ retails for $160-$170, three times the average video game price.

MTV’s “Rock Band” came roaring out of the holidays, as it broke into the game sales top 10 for the first time and was January’s No. 1 game in terms of revenue.According to new data from industry tracker MTV, the cable conglom’s first self-published vidgame landed at No. 4, with the Xbox 360 version selling 184,000 units in the U.S. Because of its instrument kit, each unit of “Rock Band” costs $160 or $170, compared to $50 or $60 for a typical game. As a result, total revenue for “Rock Band” across the 360, PlayStation 3 and PlayStation 2 was a very strong $30 million.

“Rock Band” sales declined less than many other titles coming out of the holidays, indicating it has healthy buzz among gamers. That’s good news for MTV as it works on the inevitable follow-up with subsidiary developer Harmonix, as well as a slate of new vidgames with producer Jerry Bruckheimer.

Otherwise, January’s top 10 chart largely followed December trends, with Activision’s “Call of Duty 4” for the Xbox 360 once again No. 1, at 331,000 units.

“Guitar Hero III” for the Wii was No. 3, while the Xbox 360 version was No. 5, just 1,000 units behind competitor “Rock Band.”

Total game sales were up a boffo 50% from last January.

On the hardware side, it was a slow month, but a good one, for Sony’s PlayStation 3.

For the first time, Sony’s next-gen console came out ahead of the Xbox 360 and just a sliver behind Nintendo‘s Wii. Overall hardware sales were down 6%, however, and both data tracker NPD and Microsoft noted that many retailers were short on hardware following the huge holiday season, during which PS3 was a distant third place.

According to NPD, Nintendo sold 274,000 Wii consoles in the U.S. in January vs. 269,000 PS3s and 230,000 Xbox 360s.

Sony undoubtedly benefited from more PS3s left on the shelves after the holidays but can nonetheless boast that consumers are more interested than ever in picking one up. Sales were up 10% from January of last year, even though the month had one fewer week in 2008 the way NPD calculated it.

A price cut and a growing library of well-reviewed games have contributed to positive momentum for Sony’s struggling system, and it was likely helped as well by Warner Bros.’ decision to switch allegiance to Blu-ray, essentially ending the high-def DVD format war in most observers’ eyes. PS3 is one of the cheaper Blu-ray players on the market.

Overall spending on Xbox 360 hardware games and accessories was $297 million vs. $244 million for the Wii and $219 million for PS3, indicating that Microsoft’s gamers remain the biggest spenders.

The competition was closer than it has been in the past among handheld gaming devices, with Nintendo’s DS only a bit ahead of Sony’s PSP, at 251,000 units compared to 230,000.

Posted in Video Games | Leave a Comment »