Digg Plans Social Ads

Article Link: Adweek

Article Author: Brian Morrissey

Article Date: 04-June-09

From the Article:

NEW YORK Social news site Digg is rolling out its first major ad product, borrowing a page from Facebook by designing units that mimic the site experience itself.

The new Digg Ads will look much the same as other site content: a headline, thumbnail photo and link to another site. They will appear within the stream of headlines on Digg pages and provide the same options for users to “Digg” or “bury” links and leave comments.

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Soon, you’ll have to pay for Hulu

Article Link: dailyfinance.com

Article Author: Jeff Bercovici

Article Date: 03-June-09

From the Article:

I think what works for consumers most likely — and this has to be tested, frankly — is bundles. I think you have to figure out what are the right bundles that people buy and what’s contained in that bundle. For example, you could have — and I’m making this up entirely — you could have a New York bundle, and that could consist of various papers or publications that are relevant to the audience in New York, and you could make that all, potentially, a bundle to a consumer at one price.

Microsoft Hopes Bing’s Richer Results Will Drive Ad Dollars

Article Link: ClickZ

Article Author: Jack Marshall

Article Date: 03 -June-09

From the Article:

Microsoft says its new ad offerings will “go beyond the blue links.” The engine will integrate results from other Microsoft properties, such as shopping information from Ciao, and mapping content from Multimap, and offer display and cost-per-lead ad products in addition to keyword-driven sponsored search listings.

For example, a search for shoes will return Web results, sponsored listings, and cost-per-lead driven shopping results on the same page. Likewise, searches for geographic destinations will return sponsored location listings within mapping information. In addition, Microsoft plans to offer demographic and geographic search targeting capabilities, alongside location specific content and results.

Microsoft’s Bing Makes Ad Entry

Article Link: Adweek

Article Author: Adweek Staff

Article Date: 03 -June-09

From the Article:

NEW YORK Microsoft positions Bing as the cure for digital information overload and search-results clutter in a campaign breaking today from JWT.

The first spot in an estimated $100 million ad push makes a point of calling Bing a “results engine,” while employing narration and visuals designed to portray the new service as providing more directed and focused data for users.

News Corp.’s Miller Backs Paid Digital Content

Article Link: AdWeek.com

Article Author: Georg Szalai

Article Date: 03-June-09

From the Article:

Paid digital media services are the wave of the future for media giants, and the only question is how fast they will become reality, said News Corp. chief digital officer Jonathan Miller, adding that the conglomerate will push to develop new business models that work for the industry overall.

Move Over, Q Scores

Article Link: Adage

Article Author: Wayne Arnold

Article Date: 01 -June-09

From the Article:

As Simon Clift of Unilever made clear at the Ad Age Digital Conference recently, brands no longer have total control of the communications surrounding their products or even the positioning of them. That power is now in the hands of the digital consumer. Ford agrees. It’s just asked 100 bloggers to launch the Fiesta in the U.S.

Every week I read about a campaign headed in that direction. Skittles and Land Rover had their respective Twitter experiments, and while we are yet to find out if candy flew off the shelves and more 4x4s hit the road, I applaud their willingness and bravery in stress testing what I, too, think are the new rules.

Tremor Media Touts New Web Video Ad Format

Article Link: MediaWeek

Article Author: Mike Shields

Article Date: 02 -June-09

From the Article:

Forget the standard pre-roll. Ditch the overlay. Tremor Media today is set to release V-Choice, a set of new online video ad placements that the company claims will successfully marry the sight, sound and motion of TV spots with the control and interactivity that users expect on the Web.

The company, which boasts a video ad network that reaches 57 million unique viewers (comScore, March), has just completed a beta test period with several top advertisers, including Proctor & Gamble, Universal Pictures and Ubisoft. Now, it plans to roll out V-Choice ads to the general market.

Carl’s Jr. Makes New Kind of Network Buy

Article Link: AdWeek

Article Author: Brian Morrissey

Article Date: 01 -June-09

From the Article:

NEW YORK Justine Ezarik might not be a household name, but the 25-year-old has a cable TV-size audience. The only difference: Ezarik’s audience is on YouTube, Facebook and Twitter.

Thanks to Google, she’s also now part of Carl’s Jr.’s effort rolling out this week to sell the Portobello Mushroom Six-Dollar Burger to young men. The search-engine giant drafted Ezarik and eight other popular YouTube creators to participate in an ad campaign for the fast-food chain on the video-sharing site. They were commissioned to put their own spin on the CKE Restaurants brand’s infamous Paris Hilton-eating-a-burger commercial by showing how they would eat theirs.

MySpace Experimenting With Interactive Ads Powered By SocialMedia

Article Link: TechCrunch

Article Author: Jason Kincaid

Article Date: 01 -June-09

From the Article:

At this morning’s Conversational Marketing Summit in New York, SocialMedia CEO Seth Goldstein revealed that the advertising company had been working with MySpace to develop and deploy ‘Interaction Ads’ – an advertising product that can prompt a MySpace member for input and use that, along with MySpace’s social graph, to tailor the advertising shown to their friends.

Showtime Taps Amazon’s Kindle for Advertising

Article Link: Ad Age

Article Author: Michael Bush

Article Date: 01-June-09

From the Article:

“Nobody has figured out what the future ad model for a device like the Kindle is going to be,” OMD’s Mr. Haber said. “And while this is not an ad per se, it’s content, it is the first step in figuring out how marketers can use this platform and provide some value to consumers from a content standpoint while finding a way to raise awareness and buzz about a product, or in this case a TV show.”