Can social Net apps get $1M in ad revenue?

Article Source: http://www.vator.tv/

Article Link: http://www.vator.tv/news/show/2008-07-08-can-social-net-apps-get-1m-in-ad-revenue

Article Author: Don Dodge 

“A penny for your thoughts? I talked to a Facebook App developer at the ReMix conference a few weeks ago. He told me his app is generating 300 million page views per month. Wow! Then I asked what kind of CPM (Cost Per Thousand) ad rates he was getting. He shrugged and said somewhere between $0.02 and $0.05 per thousand. That pencils out to between $6K and $15K of advertising revenue per month for those 300 million page views. ”

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