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Local.com Partners With MediaSpan to Deliver Local Search Solution to 1,500 Newspaper, TV and Radio Companies

Posted by Mort Greenberg on May 4, 2008

Article Source: http://businesswire.com

IRVINE, Calif.–(BUSINESS WIRE)–Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced a strategic partnership with MediaSpan, a leading provider of digital content management and online marketing solutions, to provide Local.coms Local Connect local search platform to more than 1,500 of MediaSpans newspaper, TV and radio clients.

Our local media customers are always looking for new ways to engage their audience, increase traffic and drive new revenue streams online, said MediaSpan executive vice president, online services, Steven Barth. Local.coms proven private-label platform meets this need by providing powerful local search technology as well as added revenue and growth opportunities.

The Local Connect platform enables regional media publishers to incorporate Local.coms powerful local search technology into their website via a customized, private-label local business directory platform. Local Connect also represents added revenue opportunities for websites by allowing them to integrate and enhance their own advertiser listings, as well as local and national sponsored listings from Local.coms large network of advertisers. To experience Local Connect visit: http://corporate.local.com/localconnect.

We are pleased to partner with MediaSpan and their regional media partners. This is expected to greatly expand the reach of our Local Connect platform, which in turn should increase the volume of organic traffic across the Local.com network, said Malcolm Lewis, Local.com vice president and general manager, private-label. Online local search continues to grow and remains a vital component for regional media sites throughout the U.S.

As part of the partnership, MediaSpan will license Local.coms local search patent, U.S. Patent No. 7,231,405. Implementation on the sites will begin in the second quarter.

About Local Connect

Local Connect is a leading private label local search platform for local media companies. Newspaper publishers, TV stations and radio stations can utilize Local Connect to incorporate local search into their websites, driving incremental traffic and new online advertising revenues. Local.coms Local Connect search network reached record traffic of 4.7 million monthly unique visitors in February 2008. The network is one of the largest local search syndication networks, publishing business information on over 570 regional media sites, including newspapers, TV and radio stations, and city portals.

About Local.com

Local.com (NASDAQ: LOCM) is a top U.S. website and local search network attracting approximately 15 million visitors each month seeking information on local businesses, products and services. Powered by the companys proprietary Keyword DNA® and patented local web indexing technologies, Local.com provides users with relevant local search results, which include special offers, user ratings and reviews, local businesses website links, maps, driving directions and more. Businesses can advertise on Local.com via a selection of subscription, pay-per-click, banner and pay-per-call ad products. Local Mobile provides local search results to mobile phones and wireless devices. The company serves the UK market at http://uk.local.com. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

About MediaSpan

MediaSpan (www.mediaspangroup.com) powers digital content management and online marketing solutions for the worlds leading media companies including Reuters, Citadel / ABC Radio, Sun Media, Gannett, Radio One, Sandusky, South Central Radio, Scripps and Media General. MediaSpan Online Services (www.mediaspanonline.com) provides a comprehensive suite of website management and marketing solutions. MediaSpan has development, support and sales offices worldwide including locations in Ann Arbor, MI, Melbourne, FL, New York, NY, London, England UK and Irvine, CA.

Forward Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as ‘anticipate,’ ‘believe,’ ‘estimate,’ ‘plans,’ ‘expect,’ ‘intend’ and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, successfully expand and implement our outsourced, direct subscription advertising sales efforts, increase the number of businesses that purchase our subscription advertising products, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

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