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Posts Tagged ‘News Highlights’

News Highlights: Online Brand Advertising

Posted by Mort Greenberg on April 8, 2008

Targeted vs brand advertising
Marketing Web, South Africa – 1 hour ago
Is brand advertising viable in the online environment? Jacqui Boyd, online media director at Acceleration Media, offers some thoughts.

Scientific American
Online ad spend set to topple TV
Independent, UK – 19 hours ago
Online advertising may also be a beneficiary of credit crunch-inspired belt-tightening. According to a survey of small businesses by New Brand Vision Group,
Online adspend set to overtake TV in 2009 Brand Republic (subscription)
all 42 news articles »
Bauer adds online business directories to brand sites
Brand Republic (subscription), UK – 8 hours ago
by Daniel Farey-Jones Brand Republic 08-Apr-08, 11:00 LONDON – Bauer Advertising is to launch a series of online business directories linked to its media
AzoogleAds Re-Brands as Epic Advertising
Business Wire (press release), CA – 1 hour ago
Epic Advertising encompasses two main units focused on online consumer traffic acquisition: AzoogleAds and Bazaar Advertising.
Yahoo Rolls Out AMP
MediaPost Publications, New York – 7 hours ago
Yahoo has since also said the new ad platform would help the company surpass growth for online display advertising over the next three years.
Yahoo Simplifies Online Advertising With AMP Management Platform eFluxMedia
Yahoo! Previews Powerful New Online Advertising Management Platform WELT ONLINE
IDC: AMP! from Yahoo! to help Rationalize, Standardize, and Computing News
Reuters – Red Herring
all 268 news articles »  YHOO
FOX Networks Acquires Majority Stake in Online Video Network (Pressemitteilung), Austria – 11 hours ago
high-impact formats such as online video and subsites. The unit, which will be rebranded utarget.Fox, owns the UK’s leading Premium Video Advertising
News Corp’s .FOX Network Acquires Majority Stake In Online Video Market Intelligence Center
Fox buys majority stake in online ad firm Utarget Brand Republic (subscription)
News Corp.’s .Fox Buys Majority Stake in uTarget ADOTAS
Brand Republic (subscription) – C21Media
all 19 news articles »  ASX:NWS – NWS.A
Tighter Targeting Best Way to Increase Advertising ROI According
Primenewswire (press release), CA – 6 hours ago
Unicast, who looked at how rich media increased key brand and interaction measures. ManiaTV, who investigated how the use of online video in advertising
Coors Brewing Company Reveals 2008 Advertising
Business Wire (press release), CA – 2 hours ago
In addition to the television spots, Coors Light unveiled an online campaign that shows how consumers are enjoying the brand’s latest innovations,
How to Advertise Online Video Ad Services
ClickZ News, NY – 16 hours ago
For big businesses and brands, I’m not a fan of creating interruptive spots for online video advertising. But these spots aren’t going away anytime soon.
Kaboodle Enhances Brand Program to Include Brand Profiles
TechWeb – 5 hours ago
Kaboodle’s comprehensive program includes advertising and affiliate opportunities, contests and giveaways within the Kaboodle community, “Add to Kaboodle”

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