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Targeted vs brand advertising
Marketing Web, South Africa – 1 hour ago Is brand advertising viable in the online environment? Jacqui Boyd, online media director at Acceleration Media, offers some thoughts. … |
 Scientific American |
Online ad spend set to topple TV
Independent, UK – 19 hours ago Online advertising may also be a beneficiary of credit crunch-inspired belt-tightening. According to a survey of small businesses by New Brand Vision Group, … Online adspend set to overtake TV in 2009 Brand Republic (subscription) all 42 news articles » |
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Bauer adds online business directories to brand sites
Brand Republic (subscription), UK – 8 hours ago by Daniel Farey-Jones Brand Republic 08-Apr-08, 11:00 LONDON – Bauer Advertising is to launch a series of online business directories linked to its media … |
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AzoogleAds Re-Brands as Epic Advertising
Business Wire (press release), CA – 1 hour ago Epic Advertising encompasses two main units focused on online consumer traffic acquisition: AzoogleAds and Bazaar Advertising. … |
 Canada.com |
Yahoo Rolls Out AMP
MediaPost Publications, New York – 7 hours ago Yahoo has since also said the new ad platform would help the company surpass growth for online display advertising over the next three years. … Yahoo Simplifies Online Advertising With AMP Management Platform eFluxMedia Yahoo! Previews Powerful New Online Advertising Management Platform WELT ONLINE IDC: AMP! from Yahoo! to help Rationalize, Standardize, and … Computing News Reuters – Red Herring all 268 news articles »  YHOO |
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FOX Networks Acquires Majority Stake in Online Video Network …
PR-Inside.com (Pressemitteilung), Austria – 11 hours ago high-impact formats such as online video and subsites. The unit, which will be rebranded utarget.Fox, owns the UK’s leading Premium Video Advertising … News Corp’s .FOX Network Acquires Majority Stake In Online Video … Market Intelligence Center Fox buys majority stake in online ad firm Utarget Brand Republic (subscription) News Corp.’s .Fox Buys Majority Stake in uTarget ADOTAS Brand Republic (subscription) – C21Media all 19 news articles » ASX:NWS – NWS.A |
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Tighter Targeting Best Way to Increase Advertising ROI According …
Primenewswire (press release), CA – 6 hours ago Unicast, who looked at how rich media increased key brand and interaction measures. ManiaTV, who investigated how the use of online video in advertising … |
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Coors Brewing Company Reveals 2008 Advertising
Business Wire (press release), CA – 2 hours ago In addition to the television spots, Coors Light unveiled an online campaign that shows how consumers are enjoying the brand’s latest innovations, … |
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How to Advertise Online Video Ad Services
ClickZ News, NY – 16 hours ago For big businesses and brands, I’m not a fan of creating interruptive spots for online video advertising. But these spots aren’t going away anytime soon. … |
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Kaboodle Enhances Brand Program to Include Brand Profiles
TechWeb – 5 hours ago Kaboodle’s comprehensive program includes advertising and affiliate opportunities, contests and giveaways within the Kaboodle community, “Add to Kaboodle” … |
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