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Brands Embrace Online Video, But Play It Safe

Posted by Mort Greenberg on July 25, 2008

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Article Author: By Anna Maria Virzi

Are Big Brands Risk Averse?

Some brand advertisers are establishing microsites on the Web and developing their own YouTube channels. Others are running ads accompanying streaming television shows and movies appearing on Hulu, a joint venture between NBC Universal and News Corp.

“Most of my clients are fairly conservative,” explained Chris Allen, vice president/director of video innovation, Starcom USA. “We have not seen a rush to support user-generated content.”


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