Article Source: http://www.clickz.com
Article Link: http://www.clickz.com/showPage.html?page=3630320
Article Author: By Anna Maria Virzi
Are Big Brands Risk Averse?
Some brand advertisers are establishing microsites on the Web and developing their own YouTube channels. Others are running ads accompanying streaming television shows and movies appearing on Hulu, a joint venture between NBC Universal and News Corp.
“Most of my clients are fairly conservative,” explained Chris Allen, vice president/director of video innovation, Starcom USA. “We have not seen a rush to support user-generated content.”
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