Stats. Metrics. Articles. Resources. Trends. For Digital Media.

US Advertising Spending

Posted by Mort Greenberg on February 20, 2008

From eMarketer Staff:  

Choose an adjective: Epochal. Momentous. Historic. However you label it, US online advertising spending is entering a new era.

The US Advertising Spending report tracks the rise of Internet advertising, relates it to the total advertising market and makes projections for the future of both. If you want all the latest ad numbers and want to know how they are affecting the industry—from both the perspective of buyers and sellers—this is the report for you.eMarketer projects that online advertising will more than double as a percentage of total media, rising from only a 6% share in 2006 of total media, to slightly over a 12% share in 2010.

US Online and Total Media Advertising Spending, 2006-2011 (billions and % of total media spending)


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