Russian Online Population Explosion

FEBRUARY 7, 2008

Moving the Web beyond Moscow.

By the end of 2008, Russia will be the second largest Internet market in Europe.eMarketer predicts that Russia will have more than 40 million Internet users by the end of the year. In Europe, only Germany will have a larger online population.

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Russia is projected to have nearly 43% of its population using the Web by 2012, up 72% from the 2007 level.

“Russia, Poland and the other Eastern European countries are the growth drivers for Internet adoption in Europe,” said Ben Macklin, senior analyst at eMarketer.

Mr. Macklin said that although the Netherlands and the Scandinavian countries have reached Internet usage saturation within their populations, Central and Eastern Europe were the next spots to watch.

“Telecommunications upgrades and economic growth in Central and Eastern Europe will ensure a second phase of European Internet growth over the next few years,” he said.

In September 2007, comScore World Metrix put Russian Internet penetration at only 12%.

comScore counts users age 15 and older, while eMarketer counts those 3 and older. eMarketer’s number is also for all of 2007, while comScore’s count was made before the fourth quarter and therefore excludes users added during that period. Finally, comScore does not count access from Internet cafes or mobile devices.

The Russian-based Public Opinion Foundation released Internet penetration data for the country at the end of 2007. The group said that 23% of the Russian adult population used the Internet at least monthly, putting its counts closer to eMarketer’s.

The eMarketer US Online Population report will be published this month. Click here to be notified when it is released.  

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