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Researchers: Internet advertising growth will continue to surge

Posted by Mort Greenberg on May 31, 2008

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Article Author: Boston Business Journal

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Boston Business Journal

Internet advertising in the U.S. will continue to grow at a fast clip even as the current economic downturn will lead to a contraction in advertising spending overall, according to a new study from IDC.

Internet advertising revenue is projected to double to $51.1 billion in 2012 up from $25.5 billion in 2007, according to Framingham, Mass.-based IDC.

Internet advertising will grow about eight times as fast as advertising at large and the Internet is expected to jump to being the number 2 medium from the number 5 most popular medium in five years, making it bigger than newspapers, cable TV and broadcast TV, and second to direct marketing, according to IDC.


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