News Highlights: Behavioral Targeting

Source: http://news.google.com

Behavioral Targeting: Why This Hot Technology is Burning its Users WebProNews, KY – 12 hours ago Behavioral targeting (BT) has been around since the first dotcom days. In late 2007 it rose to fame again thanks to a few big promoters like Facebook; …

Targeting with Culture in Mind ClickZ News, NY – 7 hours ago By Vicky Chen, The ClickZ Network, Apr 9, 2008 Behavioral targeting has evolved from tracking consumers’ online action to evaluating their mindsets and … FTC Divided Over Online ‘Behavioral Targeting‘ InformationWeek all 4 news articles »

How To Use, Really Use, Behavioral Targeting Mediapost.com, NY – 19 hours ago You can hardly open up your browser these days without hearing about behavioral targeting. Well, buckle up–because the fun is just beginning. …

Behavioral Targeting: Chicken Soup for Recession’s Soul ADOTAS, NY – Apr 7, 2008 If so, then it’s time to change our behavior. What behavioral targeting has always offered is a way to engage with our target audience in a way that is …

AMC Hopes To Alter Upfront Buying Behavior, Offers TV Guarantees … MediaPost Publications, New York – Apr 7, 2008 The behavioral targeting component of AMC’s 2008-09 upfront sales strategy is part of a suite of new audience metrics developed by the channel, …

Just An Online Minute… European Regulators Propose Stricter … Mediapost.com, NY – 15 hours ago Bills are pending in New York and Connecticut that would regulate behavioral targeting. These bills, still in early stages, would require companies to allow …

On Ad Networks: Pork Bellies, Diamonds, Or The New Direct Marketing? Washington Post, United States – 16 hours ago All about pricing: Sarah Welch, co-founder and COO, Mindset Media, an ad network specializing in “psychographic” behavioral targeting, noted that a lot of …S – WPO

Spying on Internet users International Herald Tribune, France – Apr 7, 2008 The big growth area in online advertising right now is “behavioral targeting.” Web sites can charge a premium if they are able to tell the maker of an …

Behavioral Targeting Still Concerns Consumers eMarketer, NY – Apr 1, 2008 “Education once again appears to be the key to finding a constructive balance between behavioral targeting and consumer privacy,” said Fran Maier, …

Consumers Well Aware of Behavioral Tracking, Targeting – Don’t … Media Buyer Planner, MD – Apr 1, 2008 Marketers use behavioral targeting to deliver a more customized experience (ie, relevant ads) and to improve their marketing metrics, but they run up …

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