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Agency Report 2008 Index

Posted by Mort Greenberg on May 10, 2008

http://adage.com/datacenter/article?article_id=126698

Facts, figures and analysis from Ad Age’s 64th annual agency report

AGENCY FAMILY TREES 2008
Quick access to agency profiles, data, articles and web links. See what the agencies have to say about themselves.
Ad Age’s new interactive AgencyFamilyTrees08
The printed Agency Trees Poster (a PDF file)

ANALYSIS
An industry overview plus profiles on each of the Big Four: Omnicom Group, WPP Group, Interpublic Group of Cos. and Publicis Groupe.
Revenue grows 8.6%, propelled by digital
DataCenter Analysis: Agencies: Jobs, Stocks
Revenue totals by discipline

The Big Four: Year in Review
Omnicom Group
WPP Group
Interpublic Group of Cos.
Publicis Groupe

Big Four’s take of $31.1 billion by discipline (a PDF file)

RANKINGS
Biggest agency companies, worldwide agencies and U.S. agencies. Top shops in digital, direct and other marketing services.
World’s Top 50 Agency Companies
Top 25 U.S. Agencies From All Disciplines
Top Consolidated Agency Networks (a PDF file)
Top World and U.S. Media Agencies
U.S. Ad Agencies Ranked by Revenue
U.S. Marketing Services Agencies Ranked by Revenue
World’s Largest Ad Agencies
Worldwide Independent Agency Networks

Rankings by Discipline
Top U.S. Digital Agencies
Top U.S. Search Agencies
Top U.S. Direct Marketing Agencies
Top U.S. Promotion Agencies
Top U.S. Healthcare Agencies
Top U.S. Multicultural Agencies
Includes rankings of agencies with revenue from marketing to Hispanics, African-Americans and Asians.
Yellow Pages Agencies

METHODOLOGY & MORE INFO
Methodology

Agency Report Questionnaires
Ad Age’s Agency Report Questionnaires are always available here. If you are a new agency or missed our deadline, fill out a form and e-mail it to AgencyReport@AdAge.com. We’ll add you to our database. Questionnaires for the spring 2009 report will be posted in January 2009.

To order single copies of the print edition including the Agency Family Trees pullout poster, call 1-888-288-5900 or e-mail Subs@crain.com

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