Stats. Metrics. Articles. Resources. Trends. For Digital Media.

Can social Net apps get $1M in ad revenue?

Posted by Mort Greenberg on July 25, 2008

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Article Author: Don Dodge 

“A penny for your thoughts? I talked to a Facebook App developer at the ReMix conference a few weeks ago. He told me his app is generating 300 million page views per month. Wow! Then I asked what kind of CPM (Cost Per Thousand) ad rates he was getting. He shrugged and said somewhere between $0.02 and $0.05 per thousand. That pencils out to between $6K and $15K of advertising revenue per month for those 300 million page views. ”



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