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Tremor Media Touts New Web Video Ad Format

Posted by June Xu on June 2, 2009

Article Link: MediaWeek

Article Author: Mike Shields

Article Date: 02 -June-09

From the Article:

Forget the standard pre-roll. Ditch the overlay. Tremor Media today is set to release V-Choice, a set of new online video ad placements that the company claims will successfully marry the sight, sound and motion of TV spots with the control and interactivity that users expect on the Web.

The company, which boasts a video ad network that reaches 57 million unique viewers (comScore, March), has just completed a beta test period with several top advertisers, including Proctor & Gamble, Universal Pictures and Ubisoft. Now, it plans to roll out V-Choice ads to the general market.

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